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We understood the law of LOVE through Children and that gives us SUCESS!


Rosha TradingCo. LLC is a globally established group of companies distributing branded products to stores worldwide. Founded in Dubai in the year 1979, it is now the headquarters of worldwide operations. In 2016, Rosha Toys was established a Toy Distributor in Middle East.

With exclusive distribution agreements with some of the leading independent toy companies namely Moose Toys, Mattel, Totum, Bladez and many more; Rosha Toys today is proudto be well known Toy Distributor in the Middle East region, covering UAE, KSA, Qatar, Kuwait, Oman, Bahrain, Egypt, Lebanon and Jordan.

The primary focus is to fulfill the need for play and connect between children and families as we constantly analyze the market trends to make sure that we are up to date with the growing expectations from parents for their children. We make sure that the products we import can fulfill the needs of te children. 

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